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Hype

Managing Hype: The Case of Bioshock 2

by Nick Henderson · February 8th, 2010 · 15 Comments

In 2007, 2K Boston, formerly Irrational Games, delivered Bioshock, one of the most memorable first person experiences in gaming. Bioshock was a game unlike any other thanks to its rich, immersive world and solid combat mechanics. Now, on the eve of the year’s second high profile release, we find ourselves enthusiastic and excited for our [...]

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