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Ken Levine

Managing Hype: The Case of Bioshock 2

by Nick Henderson · February 8th, 2010 · 15 Comments

In 2007, 2K Boston, formerly Irrational Games, delivered Bioshock, one of the most memorable first person experiences in gaming. Bioshock was a game unlike any other thanks to its rich, immersive world and solid combat mechanics. Now, on the eve of the year’s second high profile release, we find ourselves enthusiastic and excited for our [...]

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Bioshock 2 Gets a New Trailer Today

by Nick Henderson · October 26th, 2009 · 2 Comments

Bioshock, I do love thee. However, this trailer seems really heavy on the action and gunplay, i want more of the eerie, haunting atmosphere, and great characters. The game certainly looks like Bioshock but hopefully the new team at 2K Marin will be able to deliver on the excellent set pieces and the great story [...]

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